DISH: Amazon Alexa

This co-branded campaign with Amazon made hands-free TV a reality and demonstrated one of the many ways DISH and Amazon listen to their customers. With a Hopper DVR and any Amazon Alexa-enabled smart home device, customers could control their TVs with just their voices.

We worked closely with Amazon’s internal creative team to promote this voice integration technology – unique to DISH – and deliver messaging, direct mail, print ads, landing pages, OLVs, display, and social.

In addition to leading the project as Creative Director, I also handled all duties as video director of the OLVs.