Tobacco Free Colorado: Quit Stories

The Problem
Tobacco Free Colorado offered free tools, products, and support to help people quit nicotine, but awareness alone wasn’t changing behavior. The message “you can quit” had become background noise. People didn’t need more ads. They needed proof that quitting was actually possible.

The Insight
Statistics don’t inspire change – stories do. Hearing from someone who’s been through it, who’s failed and tried again, creates a connection no chart or slogan ever could. The most powerful motivator for someone trying to quit isn’t information, it’s identification.

The Solution
We created TFC Quit Stories, a campaign built around real people who beat nicotine in their own way. Each story captured the honesty, struggle, and pride of quitting – from the first craving to the final victory.

The campaign turned quitting into something relatable instead of intimidating, driving audiences to the Tobacco Free Colorado website to explore the free tools and services available to them. The takeaway was simple but powerful: anyone can quit.