DISH-ESPN: The GOAT

For the fifth straight year DISH has partnered with ESPN and college football commentator Chris Fowler to highlight the start of college football season. Chris has always been open and enthusiastic to the various concepts we’ve produced with him over the years – but for 2021 we came up with something he’s never done before…working with a real goat. Playing on the acronym Greatest of All Time (G.O.A.T.) we positioned DISH as the G.O.A.T. of college football watching.

Over the course of the two day shoot we captured four 15 second OLVs and multiple paid and organic social assets from 6 second videos to GIFs.

At launch, DISH Outdoors surpassed the 4,000 activations mark in a single month for the first time ever, and beat the original activation goal by 125%.