Sling: G’ma

With everyone sheltering in place for the first holiday season of the COVID-19 pandemic, we were tasked with creating a social campaign showcasing all the holiday content SLING had to offer. Only a grandma could bring the comfort and joy we were seeking during these difficult times. So, our Sling Grandma became the sassy spokesperson for our holiday content on social media through videos, memes, gifs and SLINGing lessons.

Grandma generated 826,844 impressions and 83,298 video views. While engagement ranked higher than Hulu, Philo or Fubo content during the same timeframe 11/2020-1/2021).

In addition to leading the project as Creative Director, I also handled all duties as video director of the OLVs from preproduction through post.