DISH: Obsessions

People love their TV shows. True Crime. Reality TV. Cooking. Some might even say they’re obsessed. By showcasing relatable TV-watcher personas identified through consumer insights testing, we created a campaign featuring how the Hopper 3 Smart DVR from DISH is the best way to enjoy all your favorite shows and movies.

Over the course of a one-day shoot we captured video, lifestyle photography, and portraiture – all used for paid “hero” and organic supplemental content posted on Facebook, Instagram, and Twitter.

The campaign led to the production of over 150 deliverables in under two months. Including multiple OLVs, animated posts, static posts with custom typography, illustrated GIFs, and Instagram Stories.

In addition to leading the project as Creative Director I also handled all duties as video director of the OLVs from preproduction through post.