DISH-ESPN: The GOAT

The Problem
After five years of partnering with ESPN and college football legend Chris Fowler, DISH wanted to make the season kickoff feel fresh again. We’d done hype. We’d done tradition. Now we needed something that could break through the noise of every other “game day” spot, and still feel unmistakably DISH.

The Insight
Fans don’t just watch college football, they celebrate it like a religion. And every fan loves to debate who’s the G.O.A.T. (Greatest of All Time). So we decided to give Chris Fowler his very own G.O.A.T. Literally.

The Solution
We created a playful twist on football greatness by pairing Chris Fowler with an actual goat to crown DISH as the G.O.A.T. of college football watching. Over two days, we shot four 15-second OLVs plus a suite of social content: 6-second videos, GIFs, and stills for paid and organic posts.

The campaign scored big: DISH Outdoors surpassed 4,000 activations in a single month for the first time ever, crushing the original goal by 125%. Turns out, you can’t argue with results, or a goat in a football helmet.